Hello and welcome! Please understand that this website is not affiliated with Guerlain in any way, it is only a reference site for collectors and those who have enjoyed the classic fragrances of days gone by. All trademarks belong to their respective owners. The main objective of this website is to chronicle the 200+ year old history of the Guerlain fragrances and showcase the bottles and advertising used throughout the years. Let this site be your source for information on antique and vintage Guerlain perfumes. Another goal of this website is to show the present owners of the Guerlain company how much we miss many of the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances! I invite you to leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or on what occasion, what it smelled like to you, how it made you feel, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Guerlain brand might see it. If you have any questions, please send all images of your bottle and pertinent information directly to me at cleopatrasboudoir@gmail.com. I will try to assist you the best I can.

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Packaging Thru the Years



Parquet Boxes for Mitsouko, Fol Arome and L'Heure Bleue c1912-1920s

Box is made up of paper covered wood, notice the design on the front is different than the current boxes we normally see. The older box has a wood grain effect to the background, whereas the newer box has a burled wood pattern. The font on the older box is slightly foliate, the newer box is a bit more modern. Also the tree design is more stylized on the newer box. The bird motifs are also slightly different in shape.




Blue Packaging c1914-1949:



photo from basenotes


 c1920s-1949.


Special Wartime Packaging 1939-1945.

During 1939-1945, because of wartime restrictions, Guerlain's extraits were packaged in a simple blue and white boxes called presentations de guerre, marked "Conditionnement provisoire du manque d'ecrin-la qualite et la quantite du parfum sont rigoureusement identiques a celles de notre presentation normale."



Coffee Bean packaging c1950-1967.

c1950-1966. Photo by ebay seller trust8909

Coffee Bean Box Style c1950 -1966.

White Box and Dot Packaging c1950-1967:

White Box style, c1950-1967. Used for products that were blended in the USA from essences imported from France. Bottles were also imported from the French manufacturers and then the bottles were filled in the USA.


Zig Zag (Zebra) Packaging c1967-1983.


Starting in 1967 Guerlain packaged their fragrances, cosmetics and skincare products in black and white boxes imprinted with a zig zag like pattern. In the center of these boxes was a raised golden seal with the name of the fragrance or product in the center. This design was used until 1983, when a new design appeared.

used from 1967 til 1983.

advertisement from 1969.

Gold Zig Zag Packaging c1967-2008.


Instead of the black and white boxes, these boxes now were different colors for different fragrances and the zig zags were now either black or gold, depending on the color of the boxes. This design was used up until 2008, when the boxes were then made up of a muted gold color with no zig zags.

used from 1983 til 2008.

Gold "Pastel" Boxes c2008-present.


used from 2008 to present

19 comments:

  1. I have an old paper box, the later burled wood version. There is no perfume in it, but it retains a lovely scent after all these years. Is there a way to know which perfume was in this box?

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    1. Only three perfumes were housed in this box, Mitsouko, L'Heure Bleue and Fol Arome. You can look through my site here and look at the fragrance profiles, and see which you think would best fit what notes you can detect.

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  16. I so appreciate your blog! What year did they switch to the new, darker "wood" boxes?

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    1. Thank you Eva, I am not entirely sure. Perhaps it makes a difference on who the manufacturer of the bottle is...whether Pochet or Baccarat.

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